Instagram Removes Option to Follow Hashtags

Instagram is making a big change by removing the option to follow hashtags. This means that any topics you followed will no longer appear in your feed.

Why is Instagram Making This Change?

The reason for this change is that spammers have been using hashtags to add irrelevant tags to their posts, hoping to get more views. Even though Instagram has tools to block these spam posts, many users still see unwanted content in their feeds.

What Happens Now?

With this update, you won’t see posts from hashtags you followed in your main feed. However, you might still see them in the Explore tab or search results. Instagram is also improving its ability to understand the content of posts, which should help block spam more effectively.

What Does This Mean for Users?

This change may encourage people to follow specific creators rather than hashtags. Instagram wants to keep creators active on the platform because they help maintain interest and activity.

The Decline of Hashtags

Hashtags are becoming less important on Instagram. The platform now understands content better, so hashtags aren’t as necessary to discover relevant posts. While hashtags are still used, they no longer play a major role in reaching new audiences or boosting engagement.

Instagram’s Statement on the Change

Instagram shared a brief statement explaining the update and its goal to reduce spam while making it easier for users to find content they care about.