Virat Kohli, the former captain of the Indian cricket team, is well-known for his record-breaking feats and frequent appearances in record books.

The batter boasts numerous accomplishments and significantly enhances his team's performance in cricket. His influence transcends the game, as evidenced by his top ranking in the 'Celebrity Brand Valuation' report for 2023, highlighting his substantial brand value.

Virat Kohli emerged as the leading celebrity brand, valued at $227.9 million, surpassing his second-place ranking from the previous year.

Ranveer Singh ranked second with a brand value of $203.1 million, slipping from his top position in 2022.

Shah Rukh Khan claimed the third position with a brand value of $120.7 million, marking a notable ascent from his tenth place ranking in 2022.

Akshay Kumar secured fourth place with a brand value of $111.7 million, slightly down from third place the previous year.

Alia Bhatt maintained her fifth position with a brand value of $101.1 million, consistent with 2022.

Deepika Padukone also retained her sixth position with a brand value of $96.0 million.

Former India captain and World Cup winner MS Dhoni held onto seventh place with a brand value of $95.8 million, unchanged from 2022.

Sachin Tendulkar, the Master Blaster, remained in eighth place with a brand value of $91.3 million, the same as the previous year.

Amitabh Bachchan ranked ninth with a brand value of $83.6 million, a slight decrease from seventh place in 2022.

Salman Khan rounded out the top ten with a brand value of $81.7 million, an improvement from eleventh place in 2022.